Learn everything you need to start running your own Design Sprints with confidence

The official Design Sprint course from AJ&Smart and Jake Knapp!

The toolkit that teaches you not just the Design Sprint process, but the art of running (and selling!) stress-free Sprints with confidence and success.

The Official Design Sprint Masterclass includes everything you need to start running Sprints in a matter of days…

70+ videos that take you through every step of the Design Sprint process
Actual resources, slide decks and checklists that we use at AJ&Smart when running Sprints with our clients
Access to a hyper-engaged community of Sprinters that can support you on your learning journey
Access to regular coaching calls (lead by senior AJ&Smart Sprint team members, and occasionally Jake Knapp himself!)
Access to updates and new resource additions whenever we add them (you can rest assured that you’ll always be learning the most up-to-date version of the Sprint with us!)

By taking this course you’ll be a Certified AJ&Smart Design Sprint Facilitator – we issue a signed certificate upon completion (signed by us and Jake Knapp!)

The survey conducted among the Design Sprint Masterclass alumni shows higher work satisfaction and increased revenue for course participants:

92% of Design Sprint Masterclass graduates enjoy their work more after learning the Sprint
94% are confident that knowing the Design Sprint will further their career
47% of the graduates have earned an additional $10,000 to $50,000 after taking the course (13% surveyed grads have added between $50,000 and $100,000!)

Course Curriculum

Getting started

Start here!
History of the Design Sprint with Jake Knapp (33:17)

Resources to get you started

Sprint Preparation Guide
Facilitator’s Slide Deck (Powerpoint, PDF & Keynote)
Facilitator’s Daily Checklist

Before the Sprint

Introduction (3:22)
What is a design sprint? (10:46)
What problems should you solve in a Sprint? (2:39)
How to choose the right people for the Sprint team (4:29)
Preparation & research before Monday (6:56)
Materials (6:56)
Common Questions & Pitfalls (4:44)

Day 1 – Alignment & Solution Sketching (team workshop)

Introduction (1:16)
Kickoff (setting the scene) (0:48)
Expert Interviews (7:14)
Expert Interviews: An Update! (3:46)
Finding the Most Important Challenges (HMW Voting) (4:17)
Long Term Goal & Sprint Questions (12:45)
How Might We vs. Can We Questions (3:20)
Drawing the Map & Choosing the Target (12:00)
Lightning Demos (7:00)
Concept Sketching (in 4 parts) (16:00)
Common Questions & Pitfalls (10:13)

Day 2 – Deciding and Storyboarding (team workshop)

Introduction (1:30)
Concept Voting (7:32)
Solution Presentation (5:15)
Straw Poll & Decider Vote (5:59)
User Test Flow (pre-storyboarding exercise) (10:47)
Drawing the Storyboard (7:50)
Common Questions & Pitfalls (7:28)

Day 3 – Prototyping

Introduction (0:53)
Prioritising Key Screens from the Storyboard (1:00)
Delegating and Assigning Tasks (2:17)
Tools and Techniques (3:28)
Non-Digital Prototypes (2:31)
Common Questions & Pitfalls (8:54)

Day 4 – User Testing

Introduction (0:44)
Recruiting User Testers (4:58)
Qualifying User Testers (4:07)
Scheduling the Tests (3:31)
Preparing for the interviews (2:23)
Tools and Setup (2:03)
Conducting the Interviews (4:07)
Common Questions & Pitfalls (5:26)

After the Sprint

Introduction (1:58)
Summarising the Results (2:51)
Checking-back (Following Up) (1:21)
Common Questions & Pitfalls (7:53)

The Iteration Sprint

Why do an Iteration Sprint? (1:02)
How the Iteration Sprint Works (2:54)
Common Questions & Pitfalls (6:07)

Downloadable Resources

Sales Pitch Creation Guide
On-boarding the client – Email template
User Tester Recruitment Guide
User Tester Recruitment – Email sample
Delivery Summary Template

Advanced Facilitation

Introduction (1:04)
Setting Expectations (4:12)
Showing Examples (2:00)
Dealing with Skeptics and Trouble Makers (6:12)
Staying on Time (2:15)
How to Choose the Right Number of Dots (4:23)
Maintaining the Groups Energy Levels (3:11)
Common Questions & Pitfalls (5:19)

Q&A with Jake Knapp

Can you use the Sprint for complex enterprise products? (4:29)
What if your team comes to the Sprint with pre-conceived assumptions instead of user research (6:59)
How do you deal with people who are very protective of their ideas? (5:50)
Do you have to be experienced and/or charming to be a good facilitator? (3:20)
What if the client already has an idea of what they want to prototype when they come to the Sprint? (3:29)
Can you use Design Sprints for Marketing campaigns? (3:43)

Live Q&A’s (Optional)

Selection of LIVE Q&As

BONUS: How to convince your team (or client) to do a Design Sprint

BONUS: AJ&Smarts sales process (5:12)
BONUS: Lightning Decision Jam
BONUS: A new program for business owners & CEOs!

Insights from Jake Knapp

Sprint Story: Slack (5:57)
Sprint Story: Savioke (14:49)

Congratulations! You’re Done!

Congratulations and thank you from AJ&Smart (3:04)
CONGRATS from Jake Knapp *NEW* (3:38)
How do I get a certificate, and what do I do with my life now?!

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from NLPlib course.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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