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TRIBE Experience 2020 – Stu McLaren

If you’re looking to create a low stress business that gives you the freedom and stability you want and the steady stream of recurring revenue you need to create the life you love – then reading this letter will be the best decision you can make for your future.

But first, a warning

Recurring revenue (for any business) requires a shift away from old habits. The old way of doing business means you make a sale and hope customers come back again. But chasing new sales every month and hoping customers buy again is stressful and unpredictable.

That’s why I’m thrilled you have an interest in TRIBE.

The system I provide helps you serve your audience in a way that eliminates stress. By simply repackaging what you’re already doing and delivering it through an online membership site, you instantly give your business a tremendous amount of stability. This new approach to business allows you to produce high value for your clients while creating dependable, reliable sales for your business… EVERY SINGLE MONTH.

Hi there! I’m Stu

For the last 10 years, I’ve been working intimately with tens of thousands of membership site owners. As the former co-founder of WishList Member the world’s most popular membership platform for WordPress (powering over 60,000+ membership sites) and now co-founder of TRIBE, I’ve been helping membership site owners in virtually every market you can think of.

From photography and calligraphy to dog training, fitness, music, health, meal plans, teacher plans, non-profit, personal development, business development and so many more!

And through it all, I’ve discovered the subtle nuances that make a BIG difference in the success of the sites that thrive

vs. those that sputter.

That’s why I was hired by some of the world’s top thought leaders to help them do the same

Stu is an absolute GENIUS at taking material and breaking it down into frameworks and then making it super actionable.

Jeff Walker

#1 New York Times Best-selling Author and Creator of the Product Launch Formula

Stu shows you that anyone can create a membership site and it can be one of the most profitable parts of your business.

Reid Tracy

CEO of Hay House Publishing

Stu has got heart, epic smarts and the jaw-dropping strategy to back it up. He has inspired me to dream bigger and showed me exactly how to get there. I’m beyond lucky to be one of his coaching clients and don’t plan on ever giving up my slot!

Kris Carr

New York Times Best-selling Author and Wellness Leader

Stu broke down our existing material and significantly improved on what we were already doing. Changes we implemented paid for the consulting within a short time. This was the best investment I’ve made in my business in years

Don Miller

New York Times Best-selling Author and Founder of Storybrand.com

Hiring Stu McLaren was one of the best business decisions I’ve ever made. Stu’s guidance and expertise are priceless. After working with Stu my company has a strong foundation, clear direction and scalability.

Gabrielle Bernstein

New York Times Best-selling Author and Speaker

And, I’ve not only been teaching it, but I’ve actually been in the trenches launching and growing my own 6 and 7-figure membership sites. And through it all, here is the most important discovery I can share with you…

With the right strategy…

It’s just as easy to make a recurring sale as it is to make a one-time sale

Here’s a fact: major companies like Adobe, Microsoft, and Apple have made a conscious shift away from selling “boxed software” and instead they now sell monthly memberships or subscriptions. Other companies like Amazon and Google do it too.

Why did they make the move to subscriptions?

Because they realized that it was just as easy to make a recurring sale as it was to sell something one time.

So instead of customers buying once, the same customer will happily spend money with you EVERY single month as long as they continue to get value.

And in the long haul, it was a more profitable, reliable and stable business model.

Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.

Then there is the story of Blockbuster and Netflix. Blockbuster consciously chose to stick with their old outdated model – just hoping their customers would return to buy from them. However, Netflixbuilt a business model that guaranteed customers would return month after month.

And look what happened…

In a 7 year period, Blockbuster went from

$6 billion dollars a year in sales with 60,000 employees, to filing for bankruptcy.

While Netflix grew from a tiny startup to over

$20 billion in revenue last year with over 167 million monthly subscribers.

That’s great for big companies, but what about everyone else?

How do YOU guarantee sales month after month?

The answer… create a membership site for YOUR audience.

Let’s look at the facts.

Every year, there are businesses that you and I interact with every day, who are transitioning to a recurring model. Take a minute right now and think about all of the recurring subscriptions that you have in your life at this very moment.

Tools you use in your business. Memberships you belong to. Services that instead of paying for one-time, you now pay for on a monthly or annual basis. Subscriptions and memberships are the new way of doing business… and it’s now BIG business.

This is about helping you build massive momentum… and I’m not going to let any questions stop you from getting results.

So as you go through the TRIBE material, questions will pop up. But we’ve put all the tools, resources and people in place to help you get the clarity you need for applying everything you (or your team) are learning.

You can always ask your question and get instant answers from the TRIBE community – usually within minutes. You’ll be able to interact, engage and tap into the wisdom of students in a wide variety of niche markets… who themselves are all launching, growing or scaling membership sites.

Imagine being able to connect with other students and sharing best practices. From beginners who are just starting to seasoned experts who have already launched their membership sites to the business builders who have established 7 and even 8-figure membership businesses.

For the first time ever, the entire TRIBE Experience is powered by Searchie.io, allowing you to search inside of course videos, Q&As, 10in10s and SO much more by keywords. This means that you can get the answers to your questions instantly in real time, and make more progress faster AND easier than ever before.

Everything you need will be at your fingertips

The TRIBE Experience is based on my involvement working with tens of thousands of membership site owners during my time running a membership software company.

It’s based on my real-world experience of being in the trenches running my own membership sites producing high 6 and even 7-figure incomes.

And it’s based on the hundreds of hours I spend every year consulting high level entrepreneurs from all around the world in all kinds of markets.

These are the exact strategies and ideas you need to launch, grow and scale a highly profitable, low-stress membership site.

And the best part, I’m going to be with you every step of the way.

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