Wray Herbert – On Second Thought

“Eminently “Gladwellian”…Herbert clearly shows the effects of various daily mental maneuvers and peppers the text with explanations of how the human mind has evolved.” —Washington Post

“Brings a twist [to the psychology shelf]…could keep us from making mistakes whose consequences range from dying in an avalanche to failing to follow directions because we don’t like the font they’re written in.” —Sharon Begley, Newsweek

“Think twice before you trust your gut…Herbert uses real-world examples and cutting-edge research to show how heuristics–hardwired mental shortcuts we think of as intuition–can both help and hinder the decisions we make every day.” —US News & World Report

“Counters the argument set forth in titles like Malcom Gladwell’s Blink… successfully shows readers how ancient shortcuts can impact our modern living and how to use this knowledge to make better decisions.” —Library Journal

“Wray Herbert displays his gifts as a science writer par excellence…On Second Thought goes a long way toward leveling the mental playing field by outing the hidden power of our unconscious mental models.” —Daniel Goleman, author of Emotional Intelligence

“There is one way to be rational, and many ways of being irrational. With stories, anecdotes, and studies, Wray Herbert takes us through a guided tour of our many irrational tendencies, holding our hand, and helping us to see the mistakes we all make every day.”—Dan Ariely, author of Predictably Irrational

“A wonderful book that should be read by the public and experts alike…the most complete statement currently available on the foibles manifest in everyday decision-making and surely one of the most interesting books that I have had the …

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