Andrew Austin – Business Bollocks: Business Building for Therapeutic Practitioners

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Andrew Austin – Business Bollocks: Business Building for Therapeutic Practitioners

Business Bollocks: Business Building for Therapeutic Practitioners

Author: Andrew Austin

When most independent therapists find that they don’t get enough clients to make a living, they start to doubt their ability as a therapist and attend more therapy training courses. But their lack of clients is not necessarily due to their skills as a therapist; it can be as a result of their skills in business and marketing.

On this DVD set, Andrew T. Austin teaches some of the methods and techniques he uses for running his own business and maintaining a steady stream of clients. This workshop is not about how to make millions and build a big empire. That isn’t Austin’s interest, nor is it what he knows much about. What most people training as therapists want to know is simply how to earn a decent income from their practice.

Andrew T. Austin first trained as a therapist in 1994 whilst he worked full time as a nurse in Accident and Emergency and Cardiothoracic departments.

Today, he travels to many parts of the world to deliver popular training courses and is in demand as a guest speaker. He has been filmed by the BBC for a documentary program, regularly consults with television production companies and has a lot of clients. Whilst he is not overtly wealthy nor living on a tropical island, business is very good indeed. He has what can be described as “job security.”

Along the way, Andrew T. Austin found a very large number of things that simply didn’t work, many things that would have worked if only he’d known what he had been doing, and things that worked tremendously well regardless.

This DVD set will both teach and show you those things and tell you exactly how he did it. You are also going to learn what you need to do to go that extra step in order to get your business up and thriving. With group exercises, practical advice and examples, some of the areas covered on this two day workshop include:

• GP/NHS referrals

• how to get weekly free advertising on local radio, newspapers and magazines

• niche market positioning and avoiding competitive rivalry

• image and branding – standing out from the competition

• very low cost internet marketing, effective social networking & website design

• use of video and audio for promotion and brand awareness

• how to use local resources to create a steady and significant stream of paying clients

• dealing with complaints, non-payment and other common problems

• recognizing problem clients early on

• product creation for passive income streams

• effective use of business networking groups

To be clear, this is not a workshop about feelings, nor is it about “the law of attraction” or the power of belief. Nor does it refer to the universe being friendly or mention anything about cosmic alignment. This is a practical workshop about what to do, not about what to feel or what to believe.

Andrew T. Austin is a former nurse and has a specialist interest in neurology and the neurosciences. He Author of the critically acclaimed book, “The Rainbow Machine – Tales From a Neurolinguist’s Journal” and known for his creative exploration of his clients problems and innovative solutions.

Review by NLP