NLPAds
Chet Holmes – The Seven Musts of Marketing
Chet Holmes – The Seven Musts of Marketin
Chet Holmes
The Seven Musts of Marketing
Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients. Is his book, The Ultimate Sales Machine. Holmes touches on the seven musts of marketing.
1. Advertising
a. It must be distinctive
b. Capture attention with a screaming headline
c. After your headline hooks them, body copy has to keep them reading
d. Include a call to action
2. Direct Mail
a. Use as much color as possible
b. Put messages on the envelope
3. Corporate Literature
a. Brochure main tool
b. Includes important data and core story
4. Public Relations
a. Trade shows
b. Press releases
c. Making the news
5. Personal Contact
a. Simply put this would be sales visits, calls, or any other approach that involves person-to-person marketing.
b. Considered most potent form of marketing.
6. Market Education
a. Includes trades shows and market education
b. The main rules are: Get noticed, Drive Traffic, and Capture Leads!
c. Charity Events
7. Internet
a. Capture leads
b. Build a relationship
c. Interact as much as possible
d. Offer a webinar
e. Convert traffic to sales
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from NLPlib course.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
Thank You For Shopping With Us!
